There are many questions that are raised during planning your Facebook marketing campaign including:

• What is the best day to post an update on Facebook?
• What time should you post?
• What is the best type of content?

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Twitter is maybe the most misunderstood and under estimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn. Most people still think it is just about superficial conversations, insignificant daily events and news.

The reality is that it is a much sharper tool than Facebook in one very important area and that is creating a large database of followers (subscribers if you like) without having a large marketing budget.  On Facebook you have to drive people to your Facebook page to get them to “like” your page so that you can then provide updates that they will find interesting and engaging.

The Power of  Twitter

The power of Twitter is that you can “pull” people to follow you on Twitter by following them.

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Summary
A good website takes time and investment. Whether that investment is time or money depends on your level of in-house skills. Start small, be flexible and grow with your success.

Purpose
Websites are sales tools and need to offer value to your business. A good website offers a route to market for your information (and products) directly and quickly.
So, with that in mind, your website needs to be built for the user, but, with your clearly defined business goal in mind.

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